Recalling the  Mutual fund  disclaims Mutual Funds are subject to market risk. Please read the offer doc­u­ment carefully before investing”. Every direct investment in the market through financial instruments equities/commodities/derivatives  is subject to market risk . Investors develop their own strategies with some success gaining in to profits  and some failures lead to losses.

Recently Dan Bunting passed a man who managed money on behalf of private individuals and institutions for 40 years – He developed his own laws worth reading and sharing !!

  1. Sell stocks of companies that announce huge acquisitions, that overdiversify, or that spend a fortune on a lavish new headquarters.
  2. Avoid stocks where management picks fights with analysts (or, by extension, hedge funds). See Overstock.com in 2005; Netflix in 2010.
  3. Watch out when executives start selling a lot of stock — regardless of plausible-sounding excuses. Top execs in home-builders, mortgage underwriters and Wall Street dumped billions before the 2008 crash.
  4. “Run a mile” from all stocks in an industry going through a huge investment boom: Massive overcapacity and consequent collapse is inevitable.
  5. Steer clear of investing in manufacturing companies. Their industries are usually plagued with extreme cycles of boom and bust, overcapacity and slumps.
  6. Pay little attention to economists or market gurus.
  7. Mistrust all mathematical trading formulas as well — they invariably fail just when you most need them to work.
  8. Look for companies where the insiders are buying lots of stock.
  9. Look for companies generating a lot of cash — a great sign of sustained out-performance.
  10. Look for companies which have monopolies (or near monopolies), and those which manage to take out their main competitors.
  11. Remember you are buying businesses, not just stocks. Pay close attention to the quality of the business, and especially the quality of the management.
  12. Look for companies which have earned the trust of consumers, and which have very strong brand names.

Source :

Brett Arends
MarketWatch,

http://www.marketwatch.com/story/12-stock-investing-rules-for-the-next-40-years-2012-11-30

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