There is a very interesting column done in the mint today on the insurance policies which die due to lapsation or the 
product cost is too high.
Insurance in India is still a huge commission based business what is interesting the lapsation ration is on the high-rise from the data collected.
In insurance, customers return this product by either letting their policy lapse or by voluntarily surrendering their policy. In case of the non-linked business (term, group, health and endowment plans) for Birla Sun Life Insurance Co. Ltd, the lapsation ratio was as high as 72% for FY11.
Lapsation ratio indicate the number of policies lapsed divided by the average number of policies
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