As I did a story few days back  When to sell and When to buy ?     trying to recollect the  some book rules for Investments that holds true in many adverse scenarios.

As all of you must be aware of that the field of behavioral finance has helped us to understand that we don’t always make rational investment decisions.We often make poor decisions because of our biases. And the designers of structured product are well aware of these “flaws” in investor behavior. So they structure products that exploit our flaws.

Few points to be taken in to account :-

  • Never buy an investment product if there’s a commission attached to it.
  • Only work with an adviser who offers a fiduciary standard of care.
  • Only invest in a product if the seller can demonstrate that they also are investing in the same product.
  • Never buy a complex product; if you can’t fully understand the nature of the risks and the costs, run as fast as you can because you can be 100 percent certain the complexity is designed to favor the issuer. In other words, you’ll be the patsy at the poker table who doesn’t know he’s the patsy.
  • And if you can’t adhere to these rules, hire a fiduciary adviser. The cost of the advice will almost certainly be a small fraction of the value added, simply by making sure you only buy products that are designed in your best interests.
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