Although Lehman brothers is no more in existence but it has provided many strategies to the Investment banking space that are blogstill in use and may be used more vibrantly in the markets.

One of them is the most famous Straight Line Pitch – “Straight line is an impulse selling at its most aggressive and there have been hundreds of thousands schooled and steeped in its traditions over the years”.

Since its beginning in the water street and madison avenue branches of the Shearson Lehman, the straight line has been taught and retaught a million times during countless boardroom meetings and brokerage firm training  sessions. Continue reading

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